Alex’s CV


with 11 years experience in product management for e-commerce, financial and content companies working mainly on mobile and desktop platform (responsive
designs) but also on TV and IVR.

Competencies and experienced in: Market research, competitive analysis, KPI’s and analytics, product backlog, prioritisation, business case, product
requirements, user-stories, business analysis, user experience, project management, product development process, technical development, QA, UAT, agile methods and ceremonies, waterfall methodology, Stakeholders management using RACI.


Jan to April 2016 Cabinet Office – Government Digital Service (GDS)

Digital content

Senior Product Manager
Leading an Agile team in the Service Manual teamon Custom Formats for


July to Dec 2015 C. Hoare & Co

Digital Banking

Digital Platform Product Manager
Lead Product Manager responsible for the delivery of a Digital Banking platform.
Products Online Banking iOS and Android app (phase 1) & Responsive website (phase 2)
Key Successes · Aligned three third parties in using Agile methods.

· Created Architecture flow diagrams for all key features.

· Implemented an effective UX Governance, for which I am the lead.


April 2014 to June 2015 Money Advice Service

Financial Content

Product Manager / Product Owner (6, 3, 3 and 3 month contracts)
Leader of an agile team (front & back end developers, QA, UX & Visual designer) for new products development and BAU enhancements
of the responsive Money Advice Service website.
Products New CMS, Loan and Credit Card calculator tools, Debt Advice Locator and a Redundancy Action Plan Engine.
Key Successes · Increased the Redundancy Action Plan Engine completion rate from 13% to 33%.
· Launched a highly regarded quality CMS and managed content migration. My project governance also received positive feedback. · Launched a new CMS as per stakeholder’s requirements.


July 2013 to March 2014 Betfair


Lead Global eCommerce Product Manager (6 and 3 month contracts)
Responsible for Betfair’s acquisition strategy internationally: understanding customer needs through data analysis to deliver and measure
impactful ecommerce product initiatives.
Products Registration and first payment forms, registration journey, compliance checks, forgotten password and username journeys.
Key Successes · Built email login business case representing +£2M revenue.
· Increased number of registration by 15% thanks to various A/B and MVT tests on the on-boarding journey.
· Improved Betfair’s eCommerce Product development processes.


Jan. to June 2013 Expedia Inc. –


Technical Product Manager (Two 3 month contracts)
In charge of driving a big data project responsible for consolidation and organisation of customer and site data, including governance with the CEO.
Products All features benefiting from the new data warehouse. Most user stories were around personalisation of content across multi-platforms (IVR,
Web, Mobile, Email).
Key Successes · Compiled over 200 use cases with an individual business case to prioritise and organise the launch of the data warehouse (£184M sales
· Created the unique view of the customer process.


Sept 2012 to Jan 2013 The Mind Gym


Product Director
Responsible for a new suite of digital learning products. Successfully re-engaged with the sole client by project managing effectively and


March 2010 – Aug 2012 PayPal

eCommerce / Finance

Senior Product Manager, London, United-Kingdom
Responsible for the management of financial products for the UK business in the Merchant and Consumer Credit and pre-paid card domains –
Web and Mobile.
Products Consumer Credit products (Credit Card, Virtual Credit Line), Pre-paid card, Merchant Cash Advance.
Key Successes · Wrote a highly complex Product Requirement document for two consumer credit products over a hundred stakeholders and a dozen of third
parties, all based in various countries.
· Debugged and sunset effectively a white-label card with Santander.
· Worked with marketing on value propositions, messaging and campaigns to consumers and businesses.
· Effectively managed legal and compliance requirements (e.g. CCD, ILG) and successfully challenging the legal department.
· Production of wire-frames to optimise user experience / interface (UI) and commercial opportunities/results. Mock-up with designers.

Jan. 2009 – Feb 2010
AOL Europe eCommerce
European Product Manager, London, United-Kingdom

Management of three eCommerce verticals (Shopping, Travel & Games) for the UK, Germany and France. Shaping/delivering online products with optimised UX
& monetisation.

Oct. 2007 – Dec. 2008
ITV Digital Content
Product Manager, London, United-Kingdom
Promoted to Commercial Product Manager in April 2008
Development of online products in new and existing verticals with responsibility for the product development cycle including researching, defining and
driving products to launch.

Nov. 2004 – Oct. 2007
4D Interactive New Media / Broadcast
Product Manager, London, United-Kingdom
Development of B2C products in the social networking and mind, body & spirit sectors on various platforms: Mobile (3G, SMS, MMS, Wap); IVR (premium
numbers); Web and TV.
These services generated £70,000 of gross revenue each day and 30 million minutes pcm.

April 2003 – Nov. 2004
Newmarket International IT
Inside Sales and Marketing Manager, Kingston, United-Kingdom

Sept. 2001 – Mar. 2003
Inside Sales Associate, Dublin, Ireland

Oct. 2000 – June 2001
TELMEX Telecommunications

Marketing Associate, Guadalajara, Mexico.


Professional Scrum Product Owner I Certification

Usability and User Experience
with EConsultancy

Prince2 – Foundation and Practitioner

Certificate in TV Production
from the London Academy of Radio Film & TV.

Certificate in Production Management
from the London Academy of Radio Film & TV.

1998 – 2001
Master degree in Marketing and business studies, ESC Rennes, France
2 Years Studies in Rennes, France.
1 Year at the TEC de Monterrey, Guadalajara, Mexico.
· Diploma of the ESC Rennes (Master)
· Higher Bachelor of Arts in International Business (BAIB)
· Diploma of Higher Education in Business Studies (Dip HE)

1996 – 1998
Classe préparatoire HEC, Blois, France
2 Year course to achieve entry into ESC Business School

June 1996
French Baccalaureate, Tours, France – A-level equivalent
On completion of Secondary Education (Scientific option)



French – Native speaker
English – Fluent
Spanish – Fluent


Technical development methodologies:
Agile (Scrums), Waterfall

User Experience software
: Axure (wire-frames), MS Visio, Adobe Photoshop

MS Office, MS Project, MS Windows, Mac OS, MS IE, Firefox, Safari, Chrome, Jira, Target Process, Trello, iOS, Android.


Readings about human behaviour (Life Coaching diploma from Oxford College).
Voice-overs and singing
Sports: Swimming, Weight Training, Yoga.